Want to create an interactive transcript for this episode?
Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 506: Everyday practical innovation – with Jerry Fix and Terry Carroll
Description:
What product managers need to know about the Targeted Innovation Process
Watch on YouTube
TLDR
The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. The process has five main steps:
Stating the problem
Understanding problem-solving styles
Creating creative pathways
Generating ideas
Evaluating ideas
Introduction
Innovation is key to product management. It’s what helps create products that customers lo...