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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 484: Making customer research easier – with Prashant Mahajan
Description: Tools for making voice-of-the-customer insights more accessible to product managers
Today we are talking about aspects of the Market Research knowledge area for product mastery. Specifically, we are discussing how to overcome challenges collecting actionable customer insights.
Helping us with this is Prashant Mahajan, the founder of  Zeda.io. Prashant is an experienced product manager and leader, having guided product development in several organizations.
In these experiences, he identified a critical gap: Many Product Managers are unsure if they are building the right products because they can’t access customer feedback, customer insight, or senti...