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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
Description:
Product management insights from Molson Coors’s non-alcohol portfolio transformation
I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Marlon Hernandez, whose session is titled “Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio.”
After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. A successful market entry strategy in the non-alcohol space was one of the critical pillar...