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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 478: Discovering the heart of innovation Part II – with Merrick Furst, PhD
Description:
How product managers can create products that customers cannot be indifferent to
In episode 468, Dr. Merrick Furst introduced us to the discipline of deliberate innovation and how companies can create products customers absolutely must have. The purpose of this podcast is to help you create products your customers love. Products your customers must have takes this to a higher level.
I asked Merrick to join us again so we can learn some of the tools for creating such products, which he also wrote about in the book The Heart of Innovation: A Field...