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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 477: Three-step VOC system – with Andrea Ruttenberg, PhD
Description:
Market research essentials for product managers
Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Have you done the right things to have confidence of these outcomes, or are you wishfully guessing? You need confidence.
That is why Andrea Ruttenberg, PhD, is joining us. As an associate principal at Applied Marketing Science, she has helped numerous clients conduct customer research and make critical business decisio...