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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 468: Discovering the heart of innovation Part I – with Merrick Furst, PhD
Description:
How product managers can create authentic demand
Today we are visiting the topic that is at the heart of this podcast—creating products customers love. To do that, we are joined by one of the co-authors of the new book The Heart of Innovation: A Field Guide for Navigating to Authentic Demand.
Our guest is Dr. Merrick Furst, a Distinguished Professor and the Director of the Center for Deliberate Innovation (CDI) at Georgia Tech. In 2011, he founded Flashpoint, a first-of-its-kind deliberate innovation studio, to develop formative leaders and exceptional technology startups. Both at Flash...