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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar
Description:
Starting from the customer experience to build products customers love
Today we are talking about the “working backwards” approach to product that was created at Amazon.
To give us the details on this approach, Colin Bryar is with us. He joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of Amazon’s senior leadership team. For two of his years at Amazon, Colin was Chief of Staff to Jeff Bezos, AKA “Jeff’s shadow,” during which he spent each day attending meetings, traveling with, and discussing business and life with Je...