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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 431: How to use Jobs-to-be-Done rankings – with Doug Stone
Description:
The steps in ranking and valuing Jobs-to-be-Done—for product managers
We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. We then need to know what is most important to tackle first. Our guest has an approach for ranking and valuing jobs to be done.
His name is D...