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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 430: How changes in marketing are influencing products – with Ali Plonchak
Description:
How product and marketing teams can work together
Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day. Her responsibilities include building and evolving Crossmedia’s services in ways that reflect their commitment to do the right things for...