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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 418: Telling the product and brand story – with Sarah Panus
Description:
Insights on brand storytelling for product managers
Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. Just like you, I have encountered organizations that confuse me—I’m uncertain what they are really about. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively.
To help us do that...