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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 409: Take the guessing out of B2B SaaS pricing – with Marcos Rivera
Description:
Answering the questions that lead to optimal product pricing
Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Marcos is a pricing specialist with deep roots in product management, having served in roles from product manager to executive senior director for product management. He has leveraged his experience to specialize in pricing for the last several years and founded Pricing I/O to train and...