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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 393: Tech-driven vs. market-driven innovation – with John Cooley, PhD
Description:
Insights for product managers from a case study with an electric vehicle gamechanger
Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. Examples include the glue that made 3M’s Post-it-Notes possible 7 years after the glue was invented, an electric actuator Caterpillar invented that went unused until they later created a digger that couldn’t use their standard hydraulics platform, or the magn...