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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 387: When the world doesn’t need another product in a crowded category – with Jeroen Corthout
Description:
What product managers need to know about entering a crowded product category
Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded. Joining us is Jeroen Corthout, co-founder of Salesflare, the simple yet powerful CRM.
This is a topic I’m close to as I have been evaluating CRMs to keep track of the guests I have on this podcast as well as the companies I have the pleasure of he...