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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 377: Get your product’s go-to-market strategy right – with Karthik Suresh
Description:
What product managers need to know about launching products
Today we are talking about go-to-market planning and what is involved in planning the launch of products.
Helping us learn about this is Karthik Suresh. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings. He studied computer science at Carnegie Mellon and business at the London Business School. Now, he is the co-founder of Ignition, which has helped organizations launch more than 200 products. Ignition is the world’s fi...