Want to create an interactive transcript for this episode?
Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 374: The one marketing communication framework product managers need to know – with J.J. Peterson
Description:
How product managers can move their customers to action using the StoryBrand Framework
Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications.
Joining us is Dr. J.J. Peterson, whose PhD is specifically about the validity and effectiveness of this framework, which has been used by tens of thousands of organizations. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so...