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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 372: Improve innovation at your organization with this novel – with Norbert Majerus
Description:
A bicycle company and innovation excellence – for product managers
Today we are talking about transforming a struggling company to excellence by applying product management disciplines, including R&D principles, innovation process, and more. We’re discussing a business novel that shares these topics in an engaging and practical way, titled Winning Innovation: How innovation excellence propels an industry icon toward sustained prosperity.
Joining us to discuss the transformation to excellence is Norbert Majerus, co-author of the novel and returning guest on this podcast. He joined us previously in episode 212, discussing Lean-driven innovation for prod...