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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 365: Innovation accounting metrics to improve product management – with Esther Gons
Description:
Innovation accounting for teams, managers, and strategy – for product managers
Today we are talking about measuring innovation effectiveness in organizations. To help us is the person who has written the book on the topic, Innovation Accounting, Esther Gons.
Esther is the CEO of GroundControl, an Innovation Accounting software platform to help corporate ventures with the development of new business models. She has been an entrepreneur for over 20 years and mentored several hundred startups.
Summary of some concepts discussed for product managers
[1:59] Why did you write Innovation Accounting?
There’s not...