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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 350: Market segmentation and product pricing – with Dan Balcauski
Description:
What product managers need to know about positioning products to create value
Today we are talking about how market segmentation is done and how it impacts product pricing.
To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. Dan is the founder of Product Tranquility, a consulting firm based in Austin, Texas. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises.
Summary of some concepts discussed for product managers
[2:05] What is pr...