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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD
Description:
Skills for product managers to deeply understand customers’ problems and goals
Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done.
It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a ma...