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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 342: Conjoint the correct way – with Patty Yanes
Description:
A tool to help product managers understand what features customers value
Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for.
If you have to make decisions about what features to include in a new product or the next version of a product, what price to charge for a product, or what the impact on market share will be by introducing a new product, then this discussion is for you.
To learn about...