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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: TEI 336: Pricing software products right – with Ajit Ghuman
Description:
How product managers can solve positioning, packaging, and pricing for their products
Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter.
Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is an expert in software pricing and his book, Price to Scale, covers an end-to-end approach to packaging & pricing for high-growth technology companies.Â
Summary of some concepts discussed for product managers
[1:49] What mistakes do com...