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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: TEI 335: JTBD tips from a veteran practitioner – with Bob Moesta
Description:
Dive deep into a valuable tool for product managers
In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta.
Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly innovate and reliably predict success. He is also a Research Fellow at the Clayton Christensen Institute.
Bob has had amazing mentors and many accomplishments. I’m sure you’ll find this discussion valuable.
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