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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: TEI 305: Become a product naming champ – with Alexandra Watkins
Description:
How product managers can create product names that make people smile
Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea work and problem solving—creating a product concept that fulfills customers’ unmet needs—then you have valuable insights for the product name. You can be a great brainstorming resource to help Marketing or a naming consulting.Â
That is, if you know the attributes of a great name, how to avoid naming mistakes, how to use a creative brief, and how to effe...