Want to create an interactive transcript for this episode?
Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: TEI 294: Crafting Customer Experience and Innovation with The CEO’s Time Machine – with Geoff & Zoe Thatcher
Description:
What product managers need to know to create powerful customer experiences
The experience that customers of our products encounter impacts the value they find in our products. The customer experience is intertwined with customers’ perceptions of value.
To explore customer experience, I talked with two people who design the customer experience for theme parks, zoos, museums, and other venues. Part of the conversation is about a recent book they wrote, The CEO’s Time Machine, which uses historical innovations and a story about careful listening to create new innovations for a fictional company.
<...