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Podcast: Startup To Scale
Episode: 4. Tiktok and Linkedin for CPG Brands with Erica Rankin of BroDough
Description: Have you thought about getting started on TikTok but then felt completely overwhelmed! TikTok does require some work to be successful, but when done right, it can be amazing at quickly building a large audience. Join me as I talk with TikTok master Erica Rankin of Bro Dough who has grown her TikTok following to 130k followers and over 2 million likes in 5 months. She’s leveraged this channel to drive new sales for her cookie dough brand.YOU’LL LEARNHow to get started on TikTokSetting goals and expectationsUsing trends to show up in sear...