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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Launching a Game Changing Drinks Company with Claire Warner
Description: Welcome to Episode #398: with Claire Warner, co-Founder of Æcorn Aperitifs.
During this episode, we talk about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson and here are some highlights.
Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.
Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.
The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to ha...