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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Scaling Up International Markets with Mrs Rodial Maria Hatzistefanis
Description: Welcome to Episode #346: with Maria Hatzistefanis, Founder of the ground-breaking skincare group, Rodial. During this episode, we talk about expanding your business in international markets. Here's some highlights: Expanding your business to international market needs to have the right infrastructure and resources. When you want to market internationally, remember that different parts of the world has different preference. You have to cater to the different needs of your different markets. It's good to hire locally to understand the market more - how consumer shops, how the store operates, what the customers wants and ask and how...