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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Shaking Up a New Category with Claire Warner
Description: Welcome to Episode #326: with Claire Warner, Co-Founder of Æcorn. Claire began her corporate drinks career in 2003 with LVMH owned brand Belvedere Vodka, becoming Head of Spirit Creation in 2008. She joined Ben Branson of Seedlip in 2018 to develop a new non-alcoholic brand, Æcorn Aperitifs. The three non-alcoholic aperitifs are based on 17th-century English herbal remedies and were launched in May 2019. During this episode, Shaking Up a New Category, we talk about: how the entertainment industry, specially the bars and restaurants, are coping in this pandemic creating a new category in the beverage industry and offering a...