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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Combining World Championship Rallycross and Energy Drinks with Oliver Bennett, CEO of XITE Energy Drink
Description: In this weeks episode, I welcome Oliver Bennett, World Rallycross Driver and Founder of XITE Energy Drink. XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in just its first 2 weeks but creating a sugar free blend was just the start. In episode #197 we chat about: Taking on the big boys. How he launched the business straight out of university with his partner Megan Jones. How he is building the brand in parallel with his World Rallycross career. Let's StartUp!