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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Brand Building In The Age Of Social Media with Bosh!
Description: "That was an explicit decision at the beginning that I took which was...start with information...start with media, and start with giving it away for free. So that will allow me to build up a massive audience, and then work out what needs to be sold and what needs to be provided." Bosh! are the fastest growing plant-based online food brand. In 18 months they have amassed over 1.5 million followers and their videos have reached over 1 billion people. Henry Firth and Ian Theasby met in school aged just 11 and together they built Bosh! in 2016 to inspire people...