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Podcast: Screw It Just DO It with Alex Chisnall
Episode: A Branding Masterclass with Candy Kittens Founders Jamie Laing & Ed Williams
Description: "Always head in the direction that you want to go. At the very beginning understand what you want to achieve,where you want to get to, because if you don't... you'll get lost. And that's what Ed and I have done from the very beginning. We knew we wanted to achieve all these things - so we stuck to that, as much as everyone said "you can't do it". So many people said you can't launch a brand new confectionary brand in the market. We said we can, we can do this. <...