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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Champagne Supernovas with Harry Clarke & James Rae
Description: "Then once we started to get some traction and proof of concept we got a huge amount of press. When we launched Milley Cyrus actually endorsed the product on our first ever event... took a picture of herself of having a champagne ice lolly...put it on the internet - but she forgot she said she hadn't been drinking! It created a frenzy of "back on the booze with these ice lollies" in the tabloid press which created huge coverage. It was this crazy kind of adventure that kicked it all off. I speak to Harry Clarke...