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Podcast: The Pete Primeau Show
Episode: The Making of Go For No! The Sequel - Andrea Waltz & Richard Fenton: Episode 222
Description: In this episode, we’re joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately sell more—confidently and profitably.
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They share insights on how redefining failure and hearing "no" more often can actually lead to greater sales success. If you’re in sales or leaders...