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Podcast: The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
Episode: Interpersonal Branding - Therapist Marketing That Aligns With Who You Are: An interview with Carrie Wiita
Description: Interpersonal Branding - Therapist Marketing That Aligns With Who You Are: An interview with Carrie WiitaCurt and Katie chat with Carrie Wiita about authenticity, first impressions, and why traditional business coaching doesn’t work for most therapists. Carrie critiques traditional business coaching models that rely on anecdotal “success stories” and mindset hype, and instead offers a relational, thoughtful, and research-informed framework to help therapists show up in alignment with their professional identities. We also explore the unique challenges therapists from marginalized communities face in marketing, and how systemic issues influence visibility and access.Transcripts and mo...