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Podcast: On Tap Podcast
Episode: Quality Erections: The Uncensored Story of Sherman Buildings
Description: Send us a textQuality erections aren't just what Sherman Buildings creates—they're the foundation of a marketing strategy that's transformed rural construction since 1976. In this conversation with CEO Steve Kelling, we discover why authenticity might be the most powerful business tool you're not fully utilizing.Behind those eyebrow-raising billboards and viral social media posts lies a thoughtful approach to transparency that defies construction industry norms. "If you're just a blur in the background, you don't get that opportunity to show people who you really are," Kelling explains, revealing why Sherman Buildings chooses to embrace ra...