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Podcast: eCommerce Badassery
Episode: 327. Stop Overthinking Your Emails (Because Youāre Drowning in Advice)
Description: Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?
In this weekās eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those āguru-approvedā strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses makeālike over-segmentation, over-designing, and over-testingāand why simple, consistent strategies usually win.
Inside This Episode, Youāll Discover:
Why hyper-segmentation kills data and wastes time on small lists
How to balance beau...