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Podcast: Startups For the Rest of Us
Episode: Episode 773 | How to Find Your Early Customer Profile (ECP)
Description: In this episode, Rob Walling and Maja Voje, author of Go to Market Strategist, dive into early customer profiles (ECPs) and why they matter more than ideal customer profiles (ICPs) early on. They explore practical, scrappy marketing tactics for B2B SaaS founders and share real-world advice on customer acquisition, community building, and staying authentic while growing.
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