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Podcast: Can Marketing Save the Planet?
Episode: Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR
Description: Agencies and green claims – Walking the talk or just talking?
In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challenges agencies face in balancing creativity with compliance.
Adrian talks us through the journey Fanclub PR is on and notes the ‘purpose-led’ space...