Want to create an interactive transcript for this episode?
Podcast: Uncensored CMO
Episode: How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming
Description: Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having previously spent 13 years at Salesforce turning them into a brand to be reckoned with. In this episode I talk to Colin about their new brand campaign with Idris Elba, what the future of marketing with AI looks like and the biggest lessons a CMO can take from a former F1 racing driver.00:00 - Intro01:36 - What is ServiceNow?03:03 - How well is th...