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Podcast: The CMO Podcast
Episode: Stephanie Perdue (Chipotle) | Category Maker
Description: Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. Stephanie and her team are busy at work making sure the public is aware of that mission.In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and...