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Podcast: The CMO Podcast
Episode: Maurice Herrera (Avis) | The Importance of Stratecution
Description: MauriceĀ HerreraĀ is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currentlyĀ theĀ SVP and CMO ofĀ theĀ Americas forĀ Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more.Ā MauriceĀ prides himself on shaking up marketing strategies for notableĀ and established products.Ā MauriceĀ talks about his diverse career in marketing and brand management. He talks about his love ofĀ stratecutionĀ and why meeting Oprah was such anĀ importantĀ moment in his career and life.See Privacy Policy at https...