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Podcast: The CMO Podcast
Episode: Stuart Aitken | Data-Driven Creativity
Description: Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway.84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now, the company has a strategic partnership with Kroger, the largest supermarket chain in the United States. In this conversation, Stuart discusses how his love for computer science at a young age gave him the tools and insight...