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Podcast: The CMO Podcast
Episode: Brian Kenny (Harvard Business School) | Telling the story of HBS
Description: Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students. During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In t...