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Podcast: The CMO Podcast
Episode: Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose
Description: How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper.Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is probably one of the most unique of any...