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Podcast: App Marketing by App Masters
Episode: ZINIO Mirela Cialai's App Marketing - Analytics & Retention
Description: The key to unlocking app growth? User engagement! Â
This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.
Topics Covered:
(06:50) Â How marketing has changed during COVID
(10:02) Â Should you have lifetime plan with the subscription plans?
(12:15) Â Who owns user engagement - the Product team or Marketing team?
(14:59) Â Rivers App Audit
(26:50) Â How to properly activate your users
(29:51) Â How to re-engage dormant users
(37.30) Â Tunnel VPN App Audit
(47.38) Â StretchMinder App Audit
(59.55) Â FocusByte - Focus Timer App Audit
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