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Podcast: The Town with Matthew Belloni
Episode: A Revealing Ranking of the Biggest Movie Stars: Tom Holland's Surprise Rise, Zendaya’s Stronghold, and Glen Powell’s Struggle
Description: Matt is joined by Ray Subers, senior vice president of theatrical strategy at the National Research Group, to discuss the newest iteration of their eye-opening study highlighting which stars make people most interested in going to a movie theater. They discuss why Tom Holland is so high in the ranking, why Glen Powell is so low, why Gen Z still loves the Rock and Adam Sandler, and why Zendaya is nearing the top 10. They also talk about the importance of awards campaigning, how nostalgia impacts longevity, and the power of recency bias (2:32). Matt finishes the show with an opening...