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Podcast: RESTAURANT STRATEGY
Episode: Internal Marketing
Description: #26: Internal Marketing
Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valuable INTERNAL marketing. What is internal marketing? Give a listen as I walk you through it!
ASSIGNMENT
Just take stock, and make sure that everything in your restaurant is an opportunity to build regular customers. Don't even make changes yet; just start with an assessment.
CONTINUING EDUCATION:
Marketing Rebellion by Mark Schaefer
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