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Podcast: RESTAURANT STRATEGY
Episode: Use E-Mail Marketing to Drive Revenue
Description: #20: Use E-Mail Marketing to Drive Revenue
This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want them.” We are of course talking about building an e-mail strategy, but it goes beyond that I think. It’s about shifting your perspective to reconsider how we connect with our audience. Throughout the episode we'll talk about five key areas of building an effective e-mail strategy:
Collecting E-Mail Addresse...