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Podcast: RESTAURANT STRATEGY
Episode: The Digital Marketing Toolkit
Description: #10: The Digital Marketing Toolkit
In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience. For my money it all comes down to five different areas:
Search Engine Optimization (SEO)
Permission Marketing
Social Media
Content Strategy
Paid Advertising
Everything we do online will fall into one of these five areas, and so it makes sense to try to understand what each one is all about, so we can figure out if it's worth our precious resources.
C...