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Podcast: RESTAURANT STRATEGY
Episode: What is a Customer Journey Map?
Description: #9. What is a Customer Journey Map?
What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you'll see the map broken into six different stages, but for restaurants I use seven:
Stage 1 - Discovery
Stage 2 - Rese...